Brand Protection

IQ-R Smartphone Authentication

IQ R

Please download the complete IQ-R brochure from here.

Intelligent Registration – A new track & trace tool for advanced brand protection

Jura offers a new advanced track & trace and anti-counterfeiting system for brand protection, and to enhance the security of short lifetime personalized products, such as cheques, vouchers, tickets, labels. It contains a printed and protected code, which carries original production and vendor information, and the personalized product identifier, and a smartphone app to track and authenticate products in one step using the phone’s camera. It operates offline, but the data can be uploaded and analyzed in a central database for locating counterfeiting hotspots.

2D Code

The IQ-R system contains a 2D printed code (such as a QR-code or Datamatrix), which carries original production and vendor information, and the personalized product identifier.

IQ-R Generation

The code is protected by Jura’s own patent pending technology, which makes photocopying extremely difficult, and distinguishing a reprinted counterfeit from the original easy.

Printing

The protected code is printed by good-quality industrial ink-jet heads. This protection is hidden, imperceptible by naked eye.

Checking

IQ-R uses a smartphone application to track and authenticate products in one step, using the phone’s camera. It is able to operate/authenticate offline with all data gathered which will be uploaded to a central database as soon as a data connection is available. With online data connection additional information can be displayed as well. The data can be analysed and even displayed on a map for locating counterfeiting hotspots.